Reg No: HS 2018/16
Faculty Board of Arts and Social Sciences
Tourism Studies
Course Reading
Valid from autumn semester 2018
| Course Code: | TVGT14 |
| Course Title: | Marketing and communication in tourism studies Marknadsföring och kommunikation inom turism |
| Credits: | 7.5 |
| Degree Level: | Bachelor |
Books
Avraham, E. & Ketter, E.
Media strategies for marketing places in crisis. improving the image of cities, countries, and tourist destinations.
Edition 1.
Amsterdam:
Butterworth Heinemann,
2007.
Pages: 231.
Kotler, P. & Armstrong, G. & Parment, A. Marknadsföring: Teori, strategi och praktik. London: Pearson Education, 2012. Pages: 465.
Lupton, Ellen. "Introduktion + kap.1". In: Graphic design thinking: beyond brainstorming. Princeton Architectural Press, 2011.
Palm, L. Kommunikationsplanering: en handbok på vetenskaplig grund. Stockholm: Studentlitteratur, 2006. Pages: 185.
Tresidder, R. & Hirst, C. Marketing in Food, Hospitality, Tourism and Events: A Critical Approach. Oxford: Goodfellow Publishers Ltd, 2012. Pages: 236.
Övrig litteratur enligt lärares anvisningar, ca 200 sidor.
Reference Literature
Anholt, Simon. Places: Identity, Image and Reputation. Basingstoke: Palgrave Macmillan, 2010. Pages: 168.
McCabe, Scott (red.). The Routledge handbook of tourism marketing. 2014.
Middleton, V. & Fyall, A. & Morgan, M. Marketing in Travel and Tourism. Edition 4. Oxford: Routledge, 2009. Pages: 491.
Approved by the Faculty Board of Arts and Social Sciences, 27 June 2018