Reg No: HS 2018/8
Faculty Board of Arts and Social Sciences
Business Administration
Course Reading
Valid from autumn semester 2018
| Course Code: | FEGC02 |
| Course Title: | Marketing Strategies Marketing Strategies |
| Credits: | 15 |
| Degree Level: | Bachelor |
Books
Dahlen, M., Lange, F. and Smith, T.
Marketing Communications: A Brand Narrative Approach.
Edition 2010.
John Wiley & Sons Ltd.
Ketchen, D. and Short, J. Mastering Strategic Management (available online). Edition 2011. https//open.umn.edu/opentextbooks/Book Detail.aspx?bookld=73. Publisched under a Creative commons (CC BY-NC-SA) license.
Michael R. Solomon, Gary J. Bamossy, Sren T. Askegaard and Margaret K. Hogg. Consumer Behavior: A European Perspective 6th Edition. Pearson, 6th edition.
Approved by the Faculty Board of Arts and Social Sciences, 4 May 2018