Reg No: HS 2016/43

 

Logotype of Karlstad University


Faculty Board of Arts and Social Sciences
Business Administration

Course Reading

Marketing and Business Development

Valid from spring semester 2017

 

Course Code: FEGB32
Course Title: Marketing and Business Development
Marknadsföring och affärsutveckling
Credits: 7.5
Degree Level: Bachelor

Books
Aaker, D. och McLoughlin, D. Strategic Market Management Global Perspectives. Last edition. New York: John Wiley & Sons.

Kindström, D., Kowalkowski, Ch., Parment, A. Marknadsföring mellan företag. Liber.

Articles


Reference Literature

Jobber, G. Principles and Practice of Marketing. Last edition. New York: McGraw-Hill.

 

Approved by the Faculty Board of Arts and Social Sciences, 12 September 2016