Reg No: HS 2015/38
Faculty Board of Arts and Social Sciences
Information SystemsCourse Reading
Business by Web and Web AnalyticsValid from autumn semester 2015
Course Code: ISGA97 Course Title: Business by Web and Web Analytics
Business by Web och webbanalysCredits: 7.5 Degree Level: Bachelor
Books
Krug, S. Don´t make me think! : a common sense approach to web usability. Last edition. Indianapolis: Pearson Education.Tufvesson, A. Web Strategy Fundamentals. Last edition. Karlstad: TUK-förlag.
Reference LiteraturePeterson, E. Web Analytics Demystified. http://www.webanalyticsdemystified.com/content/books.asp.
Usunier, J-C & Lee, J.A. Marketing Across Cultures. New York: Financial Times Prentice Hall, 2009.
Approved by the Faculty Board of Arts and Social Sciences, 31 August 2015