Reg No: HS 2015/38

 

Logotype of Karlstad University


Faculty Board of Arts and Social Sciences
Information Systems

Course Reading

Business by Web and Web Analytics

Valid from autumn semester 2015

 

Course Code: ISGA97
Course Title: Business by Web and Web Analytics
Business by Web och webbanalys
Credits: 7.5
Degree Level: Bachelor

Books
Krug, S. Don´t make me think! : a common sense approach to web usability. Last edition. Indianapolis: Pearson Education.

Tufvesson, A. Web Strategy Fundamentals. Last edition. Karlstad: TUK-förlag.


Reference Literature

Peterson, E. Web Analytics Demystified. http://www.webanalyticsdemystified.com/content/books.asp.

Usunier, J-C & Lee, J.A. Marketing Across Cultures. New York: Financial Times Prentice Hall, 2009.

 

Approved by the Faculty Board of Arts and Social Sciences, 31 August 2015