Faculty Board of Economic Sciences, Communication and IT
Business Administration

Reading List

Valid from autumn semester 2008

 

Course Code: FEAD13
Business Marketing, 15 Credits
(Business Marketing, 15 Swedish credit points)
Degree Level: Master

---

Additional material assigned by the lecturer.

Books
Hutt, MD & Speh, TW. Business Marketing Management. Edition B2B 10. ed., Thomson, 2010.

---

Approved by Faculty Board of Economic Sciences, Communication and IT, 27 August 2008

 

Karlstads universitet 651 88 Karlstad, Sweden
Tel +46-54-700 10 00  Fax +46-54-700 14 60
information@kau.se  www.kau.se